MY CREATIVE MENU
After 12+ years at Apple & Google, I pivoted (aka laid off) into an independent curator of culture based in Gilroy, CA.
Arts, Culture & Wellness Workshops
Bridging the gap between arts, culture and wellness, I help facilitate and execute unique, cross-sector partnerships vital for programming success.
Branding, Graphic Design, & Art Direction
- Specializing in small to medium businesses, non-profits and arts organizations with a focus on the Latinx community, I provide scalable design solutions to empower your team long term.
Community-based Murals, & Public Art
- Culturally nuanced and community-based, I help design and facilitate large scale works of art for schools, businesses and real estate developments
Brand strategy Consultation and Cultural Curation
- Leverage my cultural capital, network, and brand strategy expertise to guide your next community-based program or rebranding project.
La Ofrenda Festival 2023
Flamin' Hot Art Show
Third Friday Art Walk
Gilroy Wine & Art Walk
Latinx MBA Association
"Dulce Madre"
LEAD 20
Latina Equal Pay Day
Chiclets!
Fúchila Fresheners
Nemus
The Cheech
SJ Earthquakes
LA Times
Iguana's
Google - LHM 2021
DVilla Realty
Buzzy Bee Co
Piñatas la Fiesta
"Frida 4587"
Sin Miedo @ Google
SELECT CLIENTS
Current
Hustles
— Creative Hustle: Creative Director & Graphic Designer
— Entrepreneurial Hustle: Founder / CEO @ Fúchila Fresheners
— Artistic Hustle: Chicano Multimedia Artist @ Mr. Fúchila
— Civic Hustle: Vice Chair, Gilroy Arts and Culture Commission
— Community Hustle: Chair of Gilroy Arts and Culture Commission
— Non-Profit Hustle: Board Member @ Digital Nest
— Faith-Based Hustle: San José, Chapter Coordinators, Catholic Engaged Encounter
So Why Fúchila?
"Fúchila" is Mexican slang for "smelly".
In 2015, I founded Fúchila Fresheners, an iconic, international Chicano air freshener and nostalgic collectibles brand out of San José, CA that's been on Buzzfeed, Netflix, and Starz.
I became Mr. Fúchila. The name stuck.